M.A.D. Day
Modern Application Deployment, M.A.D. for short: the conference and the community for everyone who delivers applications with App-V, MSIX, App Attach and FSLogix. Hosted by Nick Informationstechnik GmbH, free of charge, with speakers from Microsoft and the community.
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Date and programme of the next M.A.D. Day, new talks on YouTube and news on App-V, MSIX and App Attach. A few issues a year, in German, unsubscribe any time.

What is M.A.D. Day?
One day, one topic: how applications get onto workstations, terminal servers and virtual desktops cleanly, quickly and maintainably. Practitioners report from projects, Microsoft talks about roadmaps, vendors show their tools, and the breaks are for everything that is in no documentation.
- Topics: App-V and its future, MSIX and App Attach, FSLogix, packaging, code signing, secure delivery, tools around the application lifecycle.
- Audience: administrators, packagers, consultants and architects from enterprises and public authorities.
- Free: attendance is free, the talks go to YouTube afterwards.
- History: grown out of the App-V Tag, a community meeting with a longer tradition that Nick Informationstechnik has hosted since 2017. In 2019 it became the first M.A.D. Day in Hamburg, in German, at Microsoft's offices, with attendees travelling from as far as Switzerland. 2020 and 2021 online as M.A.D. Cast. 2024 back in Hamburg, now with international speakers.
M.A.D. Day 2024, Hamburg
On 15 November 2024, App-V and MSIX practitioners met in Hamburg. The most important news of the day: App-V is not going away, it remains part of Microsoft's operating systems. All talks are available on YouTube:
| Talk | Speaker |
|---|---|
| Introductory and Agenda | Philip McLoughlin |
| Best Practices & Troubleshooting FSLogix | Fernando Martins, Microsoft |
| Does App-V have a Roadmap | Sebastian Gernert, Microsoft |
| What is App-V AppAttach? | Jim Moyle |
| Ensuring Secure Application Delivery: Integrating App-V with HTTPS | Peter Rüttinger, Microsoft |
| Is MSIX finally ready for prime time? | Timothy Mangan |
| Deploy applications in real-time with AppVentiX | Ingmar Verheij, Bram Wolfs |
| App-V Community Publishing Server Project | Andreas Nick |
| Code Signing & MSIX | Bogdan Mitrache |
The talk on the App-V publishing server was the starting point of what is NickIT ZeroPortal today.
Newsletter archive on the blog
The issues of the M.A.D. newsletter are published on the Nick Informationstechnik blog (German):
- M.A.D. Day 2024 Newsletter #4, December 2024: Hamburg in review, all videos, App-V stays
- M.A.D. Day 2024 Newsletter #3, October 2024: programme and speakers
- M.A.D. Newsletter #2 2021, May 2021
- M.A.D. Cast #1: summary and videos, January 2021
- M.A.D. Cast NOV 2020, October 2020: the first online edition
- MSIX und App-V News 02/2020, October 2020
- MSIX und App-V News 01/2020, March 2020
- Recordings of M.A.D. Day 2019 in Hamburg, April 2019: programme, speakers and videos of the first M.A.D. Day
- M.A.D. Day 2019 (formerly App-V Tag), November 2018: the announcement
All posts on App-V and MSIX: nick-it.de/blog.
Next M.A.D. Day
Date and venue of the next M.A.D. Day are announced in the newsletter. If you would like to give a talk or join as a vendor, write to us via the contact page.
From the same workshop
- The MSIX book: 470 pages of practice by Andreas Nick (German), on Amazon; more information and PDF at Nick Informationstechnik.
- NickIT ZeroPortal: App-V, MSIX and App Attach publishing with Digital Workplace policies.